Who we are

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Walton & Alder Limited is a boutique digital advertising consultancy based in London. For the purposes of UK data protection law, Walton & Alder Limited is the data controller of the personal information we collect.

 

Contact: samwaltontaggart@outlook.com
Company name: Walton & Alder Limited
Registered company number: 17212695
Registered office: 45 Albemarle Street, Mayfair, London, United Kingdom, W1S 4JL

 

What information we collect

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We may collect the following personal information:

• Your name

• Email address

• Phone number, if provided

• Company or brand name

• Website or social media details, if provided

• Information you include in an enquiry or message

• Basic website usage information, such as pages visited and how visitors interact with the site

• Cookie and analytics information, where consent is given

 

How we collect your information

 

We collect information when you:

• Submit an enquiry form on our website

• Email us directly

• Arrange a call or consultation

• Work with us as a client or supplier

• Visit our website and accept optional analytics cookies

 

How we use your information

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We use your personal information to:

• Respond to enquiries

• Discuss potential projects or consultancy work

• Provide services to clients

• Manage client relationships

• Send proposals, invoices and project communications

• Improve our website and understand how visitors use it

• Keep appropriate business and financial records

• Comply with legal, accounting and tax obligations

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Our lawful basis for using your information

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We only use your personal information where we have a lawful basis to do so. This may include:

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Contract — where we need your information to provide services or take steps before entering into a contract.

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Legitimate interests — where we use your information to respond to enquiries, manage business relationships, improve our services or operate our website in a proportionate way.

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Consent — where you choose to accept optional analytics cookies or subscribe to any future marketing communications.

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Legal obligation — where we need to keep records for tax, accounting or legal purposes.

Cookies and analytics

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Our website may use cookies and similar technologies.

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Some cookies are essential for the website to function properly. Others, such as analytics cookies, help us understand how visitors use the website.

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We may use Wix Analytics to understand website performance and visitor behaviour. Where required, analytics cookies will only be used if you give consent through the website cookie banner.

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You can manage or withdraw your cookie preferences through the cookie settings on our website.

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Sharing your information

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We do not sell your personal information.

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We also do not share your personal information with third parties for their own marketing purposes.

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We may share your information only where necessary to run the business, provide our services or meet legal obligations. This may include trusted service providers such as:

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• Website hosting and website tools, such as Wix

• Email and business software providers

• Accounting, bookkeeping or legal advisors

• Payment or invoicing providers

• Analytics or cookie consent tools, where used

 

We only share information where necessary and where appropriate safeguards are in place.

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How long we keep your information

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We keep personal information only for as long as necessary.

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Enquiry information may be kept for a reasonable period so we can follow up and manage potential business relationships.

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Client, invoicing and accounting records may be kept for up to six years, in line with legal, tax and accounting requirements.

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International transfers

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Some of the tools and service providers we use may process information outside the UK. Where this happens, we rely on appropriate safeguards, such as recognised contractual protections or adequacy arrangements.

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Your rights

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Under UK data protection law, you have rights over your personal information. These may include the right to:

• Access the personal information we hold about you

• Ask us to correct inaccurate information

• Ask us to delete your information

• Object to or restrict certain processing

• Withdraw consent where we rely on consent

• Request transfer of your information in some circumstances

 

To exercise your rights, contact us at: [insert email address]

 

You also have the right to complain to the Information Commissioner’s Office if you are unhappy with how your personal information is handled.

 

Changes to this policy

 

We may update this Privacy Policy from time to time. The latest version will always be available on this page.