WALTON & ALDER
Boutique Digital Advertising Consultancy
Retained Advertising Consultancy
Full-service
paid social management.
End-to-end digital marketing management for brands looking to fully outsource their paid social activity to a specialist consultant on an on-going retainer. Walton & Alder manages the full process - from strategy and campaign setup through to optimisation, reporting and ongoing recommendations - giving your brand senior-level attention without the large overheads and layers of a traditional agency.
Includes:
Paid social strategy and campaign planning
End-to-end campaign setup
Audience segmentation and retargeting
Campaign management and optimisation
Ad copy and creative direction
Reporting and performance analysis
Regular check-ins and ongoing consultancy
Campaign Launch Sprint
Strategy, set-up, and handover.
A focused project for brands that need a paid social campaign professionally planned, structured and launched before being managed internally. Walton & Alder builds the campaign foundation, shaping the strategy, audiences, copy and creative recommendations before providing a clear handover for your team.
Includes:
Campaign strategy and objective planning
Audience and targeting recommendations
Campaign structure and setup
Ad copy support
Creative recommendations
Tracking review
Handover notes and launch guidance
Advertising Audit & Advisory
Uncover hidden inefficiencies and scale with clarity.
A one-time, clear, expert review of your existing or planned paid social activity, designed to identify what is working, what is being wasted and where performance can improve. Ideal for brands seeking clarity before scaling spend, changing direction or investing further in paid media.
Includes:
Campaign structure review
Audience and targeting assessment
Creative and copy review
Tracking and measurement check
Performance analysis
Practical recommendations
Optional follow-up consultation